Digital Marketing
·
Data Strategy
·
Media
Adrià
López.
15+ years bridging digital marketing strategy, data intelligence, and global media.
15+ years bridging digital marketing strategy, data intelligence, and global media.
Companies & institutions
About
I'm a digital marketing professional with over 15 years of experience spanning strategy, data, technology, and media.
I started in digital marketing in 2007 at La Salle Campus Barcelona...
Alongside my corporate career, I lecture at Nuclio Digital School and IL3 — Universitat de Barcelona.
What I do
15+ years at the intersection of marketing strategy, data intelligence, and emerging technology.
First-party data strategy, CDP architecture, and AI-powered audience activation. Marketing Mix Modelling, automated measurement frameworks, and generative AI integration into campaign workflows. Early adopter of AI agents, LLM-based tools, and data automation — building what others are still planning.
Full-funnel strategy across all channels and touchpoints — from brand to performance. Translating business goals into data-informed execution with AI-augmented planning, content intelligence, and channel orchestration across global markets.
End-to-end programmatic strategy across DSPs, paid social, search, and CTV — with deep expertise in cookieless audience strategies, attention-based buying, and AI-optimised bidding. Cross-market coordination across 74 countries.
Retail media strategy across major platforms and in-retailer networks. eCommerce architecture, AI-driven personalisation, and conversion optimisation on WooCommerce and Shopify — with full analytics and automation stack.
Designing measurement frameworks that drive real decisions — from GA4, server-side tagging, and attribution modelling to Marketing Mix Modelling and AI-assisted forecasting. Building dashboards and data pipelines that connect marketing investment directly to business outcomes.
Postgraduate lecturer at Nuclio Digital School and IL3 — Universitat de Barcelona. Speaker on AI in marketing, data strategy, and digital transformation. Testing, teaching, and sharing what's next before it becomes mainstream.
Career
Leading global digital media strategy across all biddable channels — programmatic, paid social, search, and retail media. Define always-on strategies and campaign-based initiatives across 74 countries, manage JBP partner relationships with global platform partners, and oversee biddable hub operations for efficiency and performance delivery.
Led the data-driven marketing transformation of one of Europe's leading automotive groups. Defined and deployed the Marketing & Advertising Technology stack, built first-party data and audience activation strategies across 10+ markets, introduced Marketing Mix Modelling for media investment planning, automated campaign performance dashboards, and developed the company's full data measurement framework in close collaboration with the VW Group.
Led digital analytics and SEO strategy for a consultancy specialised in digital business transformation. Managed client relationships, implemented measurement frameworks, and built automated dashboards for clients including FC Barcelona, La Caixa (imaginBank), Enrique Tomás, Codorniu, and ARAG.
Built and led digital marketing strategy for one of Spain's leading engineering and business universities — from SEO and SEM to eCommerce, email marketing, and web development. Launched the university's eCommerce store and oversaw the institutional web platform over nearly a decade.
On stage
Sharing insights on data-driven marketing, programmatic media, and the intersection of technology and advertising at industry events and conferences.
Education
10+ years connecting the classroom to industry — teaching digital marketing, media strategy, and data-driven marketing at postgraduate level.
Beyond the 9-to-5
Alongside my corporate career, I've advised brands, startups, and institutions on digital strategy and growth — always with a bias toward testing new technology before it goes mainstream.
Strategic consulting for brands navigating digital transformation — building performance marketing frameworks, integrating AI tools into campaign workflows, and identifying emerging channels before they become obvious. Early adopter by nature: always running experiments, always testing what's next.
End-to-end eCommerce strategy — from commercial architecture and conversion optimisation to analytics infrastructure and marketing automation. Deep expertise in WooCommerce and Shopify, with a strong focus on measurable growth and data-driven decision-making.
Strategic web consulting for organisations looking to build or evolve their digital presence — covering information architecture, content strategy, technical implementation, and performance. Projects delivered across three continents, in English and Spanish.
Contact
Whether it's a speaking engagement, consulting opportunity, university collaboration, or just a conversation about digital media strategy — feel free to reach out.