I’m a marketeer with strong data & technology foundations who helps organizations to become data-driven by leveraging the full potential of data and successfully apply it on business context.
Since 2017 I’m leading the global data-driven marketing initiatives at SEAT & CUPRA by implementing cutting-edge technologies and creating value from marketing data across the company.
Due to my broad profile, I’m used to manage and execute 360º strategies for digital marketing & measurement: from web project management, optimizing its organic positioning in searching engines, developing and activating online marketing, CRM and email strategies.
I have 10 years of experience in the education sector (La Salle Campus Barcelona – URL, Basque Culinary Ceneter – Mondragon Unibersitatea, UPF Barcelona School of Management, Esade Alumni, IESE Business School and other international schools). I’m also specialist in other verticals such as new technologies, tourism and sports and I’ve worked with well-known and prestigious companies like Audi, Arag, Caixabank, Enrique Tomás, Codorniu, FC Barcelona, Nestlé, El periódico or Universal Music.